Lead generation, defined
Plain-English definitions of the terms behind finding and converting buyers on Reddit and LinkedIn.
Buyer intent
Buyer intent is the set of signals that show a person is actively looking to purchase a product or service — like publicly asking for a recommendation or comparing options.
Intent data
Intent data is information that signals a person or company is researching or ready to buy. It comes in two flavors: firmographic (an account fits your profile) and behavioral (a real person is actively asking).
Social listening
Social listening is monitoring public conversations across social platforms for mentions of your brand, competitors, or topics — and analyzing them to inform marketing, PR, and sales.
Social selling
Social selling is the practice of using social platforms to find, engage, and build relationships with prospects — leading with helpful conversation instead of cold pitches.
Warm outbound
Warm outbound is reaching out to people who have shown intent — like asking for a recommendation — instead of contacting cold prospects who never signaled interest.
Reddit marketing
Reddit marketing is reaching potential customers through Reddit's communities — by genuinely participating in relevant subreddits rather than posting ads or spam.
Demand capture
Demand capture is converting existing demand — people already searching or asking for a solution — into customers, as opposed to demand generation, which creates new awareness.
Community-led growth
Community-led growth is a strategy where engaged communities — your own or existing ones like subreddits — drive acquisition, retention, and advocacy.