Lead generation, defined
Plain-English definitions of the terms behind finding and converting buyers on Reddit.
Buyer intent
Buyer intent is the set of signals that show a person is actively looking to purchase a product or service - like publicly asking for a recommendation or comparing options.
Intent data
Intent data is information that signals a person or company is researching or ready to buy. It comes in two flavors: firmographic (an account fits your profile) and behavioral (a real person is actively asking).
Social listening
Social listening is monitoring public conversations across social platforms for mentions of your brand, competitors, or topics - and analyzing them to inform marketing, PR, and sales.
Social selling
Social selling is the practice of using social platforms to find, engage, and build relationships with prospects - leading with helpful conversation instead of cold pitches.
Warm outbound
Warm outbound is reaching out to people who have shown intent - like asking for a recommendation - instead of contacting cold prospects who never signaled interest.
Reddit marketing
Reddit marketing is reaching potential customers through Reddit's communities - by genuinely participating in relevant subreddits rather than posting ads or spam.
Demand capture
Demand capture is converting existing demand - people already searching or asking for a solution - into customers, as opposed to demand generation, which creates new awareness.
Community-led growth
Community-led growth is a strategy where engaged communities - your own or existing ones like subreddits - drive acquisition, retention, and advocacy.
Reddit karma
Reddit karma is the reputation score Reddit shows on every profile. It goes up when other users upvote your posts and comments, and many subreddits use it to decide who is allowed to post.
Reddit shadowban
A Reddit shadowban is a restriction where your posts and comments stop being visible to other users while the account still looks normal to you. Reddit does not notify you when it happens.
Reddit self-promotion rule
The Reddit self-promotion rule, often called the 9:1 or 10% rule, is the guideline that most of your activity should be genuine participation and only a small share should promote something you own.
Reddit AutoModerator
AutoModerator is Reddit's built-in, rule-based moderation bot. Moderators configure it to remove, filter, or flag posts and comments automatically based on keywords, links, account age, karma, and other conditions.
Lead scoring
Lead scoring is the practice of giving each prospect a number that reflects how likely they are to buy, so a team can work the most promising leads first.
Generative engine optimization
Generative engine optimization (GEO) is the practice of making your brand and content more likely to be cited in AI-generated answers from tools like ChatGPT, Perplexity, and Google's AI Overviews.