Lead generation, built for how you sell
However you go to market, the play is the same: find people on Reddit already asking for what you offer, scored for buyer intent, with the reply drafted. Here's what that looks like for your audience.
For SaaS founders
Find people asking for a tool in your category on Reddit, scored for buyer intent.
Where they ask: r/SaaS, r/startups, r/Entrepreneur
For marketing agencies
Source warm prospects for every client account from Reddit, scored and ready to reply.
Where they ask: r/agency, r/marketing, r/PPC
For early-stage startups
Find your first customers in the conversations where they're already asking - before you have a sales team.
Where they ask: r/startups, r/Entrepreneur, r/SaaS
For consultants & coaches
Catch people describing the exact problem you solve and reply with genuine help - not a cold pitch.
Where they ask: r/consulting, r/Entrepreneur, r/smallbusiness
For indie hackers
Find buyers for your side project without an audience - scored intent, drafted replies, a 3-day free trial.
Where they ask: r/indiehackers, r/SaaS, r/SideProject
For B2B sales teams
Work warm inbound signals - people evaluating tools like yours on Reddit, scored for intent.
Where they ask: r/sales, r/techsales, r/SaaS
For ecommerce and DTC brands
Find shoppers on Reddit asking which product to buy in your category, scored for purchase intent.
Where they ask: r/BuyItForLife, r/HelpMeFind, r/SkincareAddiction
For developer tool companies
Find developers on Reddit asking for a library, platform, or service like yours, scored for intent.
Where they ask: r/devops, r/webdev, r/selfhosted
For growth marketers
Turn Reddit into a measurable acquisition channel: scored buyer-intent threads, drafted replies, tracked outcomes.
Where they ask: r/marketing, r/growthhacking, r/digital_marketing
Why the playbook changes by audience
The method is the same for everyone: find the person who is asking, answer well, and post it yourself. What changes is where your buyers ask and the words they use.
A SaaS founder's buyers often name a competitor and a price. An agency's buyers describe a result they want. A freelancer's buyers ask who to hire. Search for the wrong phrasing and you will see plenty of noise and no leads, which is why each page above lists the subreddits and phrases for that audience.
Whichever audience you sell to, keep two things in mind. Read a community for a while before you reply in it, because every subreddit has its own tone. And answer the person who asked, not the audience you wish had asked.
If yours is not listed, start with the Subreddit Finder, then work through the Reddit lead generation guide.